What’s The Next Step After You’ve Become An Authority Figure?
So, you’ve worked hard for years to become an authority figure in your field. Your position as a niche expert is undisputed and you’ve earned the trust and respect of the whole community.
What are you going to do next? Are you going to just keep doing what you’ve done (apparently it works really well!), or are you going to slow down a bit, maybe focus on doing something else for a while? Here are a couple of notes to help you decide!
Think you’d like to stay active?
You’ve made it this far by staying active in your niche, so maybe that’s the best option going forward? Well, if that’s what you want to do you need to figure out exactly what you’re going to work on. Most likely you’ve already mastered a few of the strategies required to become an authority in a niche, such as blogging, building up a social media presence, publishing a book or hosting a seminar. However, chances are there is at least one method or strategy you’ve been neglecting for some reason. Maybe it’s something you don’t really enjoy doing, or you just haven’t had the time to focus on it. This is your chance to give it a go! Just don’t forget to keep up your efforts elsewhere too.
You could also try taking everything you’ve learned and branching out to another niche, maybe something similar to the niche you’re already an authority in. The advantage of picking a related niche is that there will be some overlap in audiences, so you can bring along some of your existing followers as you move into the new niche.
Might it be time to downshift?
If staying active and conquering new things sounds like too much work at this point, maybe it’s time to take a step back and slow down a bit. There’s absolutely nothing wrong with taking the time to relax and enjoy what you’ve built up so far. However, it’s important that you realize that you cannot stop working completely if you want to retain your authority status. If you do that you will likely be forgotten within a year, throwing away all the hard work you’ve put in until now. A better option is deciding on a few core activities to keep doing, such as appearing at events or writing books. Then you can do whatever you want with the rest of your time, knowing that your authority status is safe.