Being a small or online business owner in 2020/21 can be a real challenge. So many restrictions are in place to try and control the pandemic, yet the one thing people don’t seem to remember is that at the end of the day, if you stop someone from running their business properly, they will not be able to support themselves, their family, and quite possibly their employees as well.
So, what is a small or online business owner to do? How can they continue to run their business, remain profitable, and survive the current pandemic well enough to avoid having to shut down entirely due to lack of funds?
Here are 3 free tools available to every business owner that can help them boost their business to a level where they can survive (and even thrive) in 2020 and beyond.
Boost your website with WordPress.org
People are spending record amounts of time online in 2020. So much more is nowadays being done online and in a ‘virtual’ way, so if your business is not online (and available to be found in Google) then you are leaving money on the table.
An online presence is more important than ever, and while many people think that having a Facebook Page is enough of an online presence, it is not. Your business must have a website in order to survive. Depending on your type of business, your website might just be there to provide more information to your current and future customers, but you might also be able to take online orders using your website which will be a boost to your sales and revenue.
A website will increase your business and setting it up using the free software and resources at WordPress.org is a perfect first step in achieving that goal. Also, most of the good web hosting companies offer easy 1-click installation of WordPress: e.g. SiteGround.com or NameCheap.com.
Boost your customer list with Aweber.com
The cost of getting a new customer is easily 10 times the cost of keeping a current one. So once you have a list of customers, the best way to boost your sales and income from them is to keep reminding them of your business, your offers, and any specials and sales you are running on a regular basis.
Email marketing (using Aweber.com) is a perfect (and free) way of doing this. Email marketing consists of adding people (by their email address) to a ‘list’ where you will then be able to send messages to them on a regular basis.
If done correctly, email marketing can easily double (or even triple) your return business and make single-time customers turn into loyal repeat customers. And currently you are able to sign-up at Aweber.com for a free lifetime account to do email marketing to your current customer list and boost your repeat customer revenue starting today.
Boost your brand image with Canva.com
You do not get a second chance to make a first impression. This was never truer when it comes to your online brand image. People browsing the internet today are many times in a ‘zone’ where they are just typing, clicking, and swiping at amazing speeds. It can take a lot to make them ‘stop and take notice’ of something they see.
So, if when people finally do find you online, and all they see is an ugly website with a logo that looks like it was created in the 1990’s with a color scheme that makes their eyes hurt, you will NOT be seeing them ever again. Chances are they swiped or clicked away within seconds of landing on your website.
You can avoid this pitfall by making sure the image you present online is both inviting and professional. And the first step in doing this is making sure your colors and graphics are top-notch. A good logo, nice pictures, and a color scheme that ‘works’ are 3 things you can improve to make your website ‘online friendly.’
And you can find all the tools you need to do this by going to Canva.com today and signing up for one of their free accounts. You will be amazed at how easy it is to setup and create graphics, logos and images starting today.
A Final Word about these 3 Free Tools
Just because something is free does not mean it does not have value. All 3 tools discussed here today are amazingly powerful and each one provides you a very specific ‘boost’ for your business in 2020.
WordPress.org will give you the foundation for an amazing website that is both easy to set-up and powerful once it is active online.
Aweber.com will give you the ability to ‘find more money’ in the wallets of your current customers. Do not let them forget about you and your business through the power of email marketing.
And finally, Canva.com will give you the ability to make logos, graphics, and images that will ‘pop’ on your website and in all your emails. In the words of Billy Crystal’s character ‘Fernando’ from SNL: “It is better to look good than to feel good.”
That sentiment is even more appropriate now in 2020. The world is changing, and life is difficult, but with a small or online business that ‘looks good’ you will find much more success on a daily basis.
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