There are 1.9 billion websites in the world and out of those are 600 million blogs.
The number is staggering and it makes you think
How on earth are you going to get noticed by your target audience?
How do you get them to visit your site?
How do you get them to come back to you as their voice of authority in your niche?
The long and short of it is graphic designs.
Graphic designs are the most effective way to increase your website’s conversion rate.
A good blog post not only has well-written and helpful content but also the visuals (graphics) that go along with it so readers can get a better idea of what they’re about.
Using them will lead you down the path of higher sales and satisfaction from customers, which is what every business wants!
The following are six reasons why you should use graphic designs on your website and blog:
1. Graphic designs attract more visitors to your site.
FACT: According to a study, 94% of consumers will leave a website that has a poor design.
Your website is a one-way street to success. Its goal is to make people visit your site. The more traffic you get, the higher your conversion rate will be (the percentage of visitors who take action on your site).
Graphic designs are a great way to add some creativity and professionalism to your site. They make you stand out in the noisy blogosphere, which will entice people to read your website content!
For example, if you’re looking for an apartment on Craigslist, wouldn’t it be better if the ad had snazzy graphics that made it stand out? Of course!
The same goes for your website. The more attractive your visuals are, the more visitors you’ll get.
2. Graphic designs empower you to tell your story more effectively.
Many people are visual learners.
According to 3M Corporation’s study, humans process visuals 60,000 times faster than text.
Unlike words, images stay with your memory and contribute to deeper understanding.
If you’re trying to convey a concept or tell a story, blog graphics are your best friend, as they break down the topic in a way that anyone can understand.
Not only that, but well-designed graphics also boost the message you’re sending across. They complement your written text, which makes communication effective.
Utilize data-driven visuals like infographics to break the monotony of reading through a bunch of text and help your readers retain more information.
After all, people retain 65% of the information when it is paired with a relevant image, explains John Medina, author of “Brain Rules.”
3. Graphic designs break up the text, making it easy to digest.
Readers are lazy. Or to be nice about it, they are scrollers. That’s the downside of information overload and of having too much information available.
But this shouldn’t stop you from communicating with your audience.
Using images or other visuals is the perfect workaround to this behavior of scrolling frenzy.
In fact, the human brain processes visual content 60,000 times faster than it processes written text.
Just imagine a blog that only has a big wall of text. Scrolling through it would be a great bore and overwhelming. It would feel like you’re reading through an academic journal (no offense to our esteemed academicians).
The ending? You leave the website and look for another that is more readable and engaging.
Ever wonder why GIFs and memes go viral? People love sharing informative, interesting and fun stuff online!
These bite-sized content tell stories and convey messages in a few seconds unlike when you have written content that would take minutes to consume.
So if you want your content to be shared by as many people as possible, make it easy for them by making your content share-worthy through the use of amazing visuals!
Your blog or website should have an image that others might find useful or entertaining enough to share around.
This way, other bloggers and website owners will also see what great content you’ve written which could encourage them to link back to your site too. And this leads us to Reason #5.
5. Visuals boost credibility and improve search engine optimization (SEO).
SEO is alive and kicking. It is the process of making your website visible to search engines so your target audience can find you. The beauty of SEO is that you can teach yourself the main elements of the craft in a few hours, you can also look at this Damon Burton’s SEO book here for more info!
Graphic designs boost credibility and improve SEO because search engine users are more inclined to click on links where there’s an image rather than just plain text.
It is also easier for search engines to read through images than text alone which means your blog posts with attractive designs will rank higher on the results page, too!
6. It builds brand awareness.
Websites that aren’t well-designed can make people think of them as unprofessional and unreliable.
There are many websites and blogs out there that don’t bother with graphics or have graphics that are awkwardly slapped together. You think these websites are getting traffic? NO.
Make your blog stand out by having eye-catching visuals that speak of your brand.
People who like what they see will probably return the next time you post something new, which could also lead to their friends visiting it more often too because word spreads fast online these days.
This shows how important branding is to build trust among visitors so don’t underestimate its usefulness when trying to promote yourself or your business online!
The power of graphics goes beyond aesthetics.
Because they reinforce your written message, graphic designs play a key role in web design and digital marketing.
At the end of the day, your goal for having a blog is to inform, engage, and convert. Words are great, but graphics seal the deal.
So if you want a sleek new look that attracts audiences and makes sharing worthy of the effort, graphics are your foolproof answer.
But the biggest challenge is getting graphic designs constantly for your website or blog. This is why design software is now a marketer’s must-have.