As an internet marketer or business owner, you need to learn search engine optimization (SEO). You must be ready to practice it.
However, the challenge is not being sure how to get started. Moreover, you can easily get lost trying to understand the correct keyword densities, domain authority, backlinks, and more.
It does not mean you need to become an SEO specialist. Rather, you need to know what it entails. If you do not spend a considerable amount of resources, you might not rank high-volume keywords.
Fortunately, you can try minimal SEO. Even with this, you can achieve great results.
These are simple steps to more SEO traffic for your website.
Target Right Audience
Although it is difficult to rank for popular keywords, it is possible to rank at top of search results for the audience that is looking for you.
In this case, people are looking for you or your business. This means they are searching your name or your company name.
Thus, you should include your brand’s name in your content, social media mentions, and backlinks.
Do Keyword Research
SEO experts have access to powerful keyword research tools. These tools help them analyze keywords and competition.
Even though you might not afford such tools, you can still do some keyword research. Type into the search engine phrases you think people are searching for.
In this way, you can get some less competitive keywords. You can rank for these less competitive keywords by making some tweaks to your content.
SEO experts who target long-tail keywords achieve great results.
It is advisable to start targeting long-tail keywords. However, you should not go for all long-tail keywords. Make sure you pay attention to their volume, cost per click, and difficulty level. In so doing, you increase your chances of ranking higher and increasing targeted traffic.
Optimize Title Tags
These are the titles of your pages. Although they might not seem to be important, they are critical elements of SEO.
Make sure you add one keyword to title tags. This will help your website visitors understand what the webpage is about.
Although you might not get lots of traffic from these keywords, you can easily be found by people looking for those particular phrases. Moreover, your website might be the only one optimized for them.
Optimize File Names
Other than title tags, file names of images and pages on your website also matter. Make sure you keep file names short.
Long file names dilute the SEO potential of a page. Also, it makes the page appear silly to your readers. Remember you want something your readers can recall.
Another tip is to use hyphens in your file names. They are better than having all words smashed together. Avoid using underscores.
After choosing the right file name and title tag for your page, you should consider adding keywords throughout your content.
You need to be careful and avoid going crazy. Although you can make search engines understand your page, most readers lose interest in reading such content. Keyword stuffing is a turn-off for most readers.
You should ensure keywords appear as natural as possible in your content. Also, ensure your page reads well.
Some of the desirable places to add keywords include sub-headings. Also, you can sprinkle a few long-tail keywords in your copy. Make sure you use several variations of your target long-tail keywords.
Add Meta Tags
Adding meta tags can help drive more SEO traffic to your website albeit minimal. In the past, meta tags were critical elements of SEO. They are no longer considered to be ranking factors.
However, they have an impact on your traffic. That is the case if you create a compelling meta description. Always write the meta description for people and not search engines. Also, it is the first point of contact with your potential visitors.
Ensure your meta description is unique and interesting. You can try to add keywords naturally. Search engines have a limit on meta descriptions. Usually, it should not be more than 160 characters. With a few words, spike up the interest among your potential traffic.
The above are only a handful of SEO tips. Although they seem to be basic, it is difficult for search engines to understand your pages without them.
With these tips, you can spend about 5 minutes per page optimizing it with a minimal learning curve.
Minimal SEO may not bring a lot of traffic to your website, but it helps people find your website when looking for it.