There are many senior men and women who hear about the various business models and wonder which ones would be most suitable to them. Some are an easy sell, like writing an info product or promoting products as an affiliate.

But then you hear about a concept where seniors and others are making six and even seven figures as social media influencers and the idea sounds almost too good to be true.

This is a very real opportunity that’s within your reach but maybe the idea of influencing sounds like a foreign concept to you. You aren’t sure if you have the kind of sway that would make a foray into influencing profitable.

That’s where artificial intelligence (AI) comes in handy. This is a technology that’s as easy to use as typing a question to a friend, and it’s free and available at all hours. For seniors, it’s the perfect work colleague that can provide you with ideas, do the heavy lifting of content creation for you and even evaluate your efforts for improvement and increased revenue.

You can go to Google and look up successful senior influencers who have a big following on platforms like YouTube, TikTok, Instagram and elsewhere. They work in all sorts of niches – including cooking, gardening, storytelling about life experiences, anti aging and more.

Don’t let the words big following scare you, either. Plenty of micro senior influencers are making good money just being themselves or developing content to share with their audience of all ages.

AI can keep you in the loop when it comes to trends, give you insight on your demographic target audience, and help you create content that will be well-received and ultimately help you earn money on the platforms you choose to be on.

How AI Can Benefit Prospective Senior Influencers

In terms of functionality, AI is capable of providing you with suggestions so that you can choose which direction you’d like to go. It can create full-scale content, too – whether it’s text or a script and storyboard for a video idea.

Whether you’re working with short form or long form content, AI can be prompted to give you just what you need – and even tell you what time of day and which days of the week to post it for optimal engagement.

You can give your own input into the AI tool and maintain some oversight of the process. You can set the tone and style for the content before AI generates the results you want to work with.

All of the time-consuming preparation work behind the scenes that’s done before content goes live to an audience can be handled or quickened with the input of AI tools that are at your disposal.

Many seniors love using AI because of it’s ability to make quick work of a daunting to do list. You want to enjoy your retirement, not be bogged down in tasks that eat away at your hours in the day.

You also don’t want to waste time on things that won’t work. AI has access to huge databases of information, so it’s capable of sifting through details and looking for viable data you can use to create relevant content in mere seconds.

AI tools are natural language processors, so they understand the meaning behind the words. They don’t just look for a combination of letters that make up certain keywords and return the results.

This is a technology that’s going to save you time, help you be creative in a way that attracts the kind of audience a senior influencer needs, and help you navigate otherwise intimidating technical and strategic issues that are often found on social media platforms.

4 Ways AI Can Contribute to Senior Influencer Content

There are several ways AI can help you when it comes to the content development process. Feel free to use it as much or as little as you want to. Start with using AI to get information about your target audience.

Even if you think you have a good idea of the pain points, needs and goals of your viewers or readers, get AI to expand your viewpoint so that your content is serving up everything people are craving.

It can then be used for brainstorming topics. Using its access to data, you can find trends, research and insight that helps you deliver content that is applauded by your audience for its depth and relevancy.

If you need outlines to work from, AI is adept at generating these in an instant. You can also have it whip up an entire script – and even set the parameters you want it to work from, such as a 60 second script or one that’s 10 minutes in length.

Lastly wield the power of AI in making sure that your content gets repurposed and used across multiple platforms. Whether you start out with text and turn it into video and audio, or vice versa, AI can maximize your mileage with each content piece you create.

Use AI for Senior Influencer Schedules, Engagement and Events

As a senior influencer, you’ll want to upload content on a regular basis. This schedule depends on the platform. For example, YouTube influencers might have a daily or weekly upload, but TikTok influencers might have three, 60-second videos instead.

You can use AI to develop a schedule that’s optimized according to the platform, audience and type of content that you’re using. You can prompt it to give you a multi-platform schedule, complete with a content calendar of topics to share.

It can also help you build a following or community on social media as an influencer. You can use AI to whip up responses whenever someone leaves a comment. Some platforms (like Facebook) might also have chatbots enables that you can program to respond to inquiries and interact on your behalf.

If you want to use your account for a livestream event, AI can step up and give you the talking points (or script) to work off of. It can even give you audience prompts to encourage interaction during the event.

Let AI Help You Monetize Your Senior Influencer Efforts

As a senior influencer, you’re going to have the ability to earn in different ways, and AI can be by your side as your implement a strategic monetization plan. For example, it can share insight into affiliate programs and content you can use for revenue as an influencer.

It might uncover potential brands who would be open to sponsoring content from you, going so far as to craft the inquiry on your behalf so that it’s enticing to the person reading it.

If you’re promoting your own products – or someone else’s, AI can write the promos, ensuring that your audience gains value form the content and then encounter a strong call to action that causes them to convert into a buyer.

You can use AI to evaluate your progress and scour your analytics to see what’s working (and converting) and what needs to be tweaked or eliminated from your strategy.

AI can excel at scripting content that shares benefits and details in a persuasive manner, without it sounding like a blatant ad – something that works well for social media influencers.

You might be intimidated (or excited) at the thought of becoming an influencer in your golden years, but with AI by your side, you’re going to be unstoppable as you navigate the social media creator life with ease!