How To Become An Authority In Your Field
To become an authority in any field usually requires years of hard (and smart) work, combined with a solid knowledge and related skills.
It also takes quite a bit of marketing and personal branding to reach those higher levels of authority. All in all, it’s a huge undertaking and any strategy that could potentially make it easier should be embraced with open arms. Here are a few such tactics that you should give a serious consideration if you’re interested in becoming an authority in your niche:
Become a good public speaker
Speaking at industry events is something few people dare to do, meaning those that have the guts (and skills) can potentially reap huge rewards from it with little care about competition. Working on your public speaking skills may be one of the best things you can do when you’re trying to become an authority figure in your field. One key aspect is accepting every invitation you get – every one of them is a chance to practice and improve your skills and reputation.
Create (or assume leadership of) a community
Being the leader of a community in your niche is definitely a great way to get people to see you as an authority. Yes, it will require quite a bit of work, and it may take some time to get the community going and become really active, but it’s well worth it. You can count on the members of your community to be on your side when you need it, and you may even make some friends in the industry in the process.
Focus your efforts on blogging and writing articles
This is arguably one of the best ways to show your knowledge of the niche, as well as give people a taste of your personality. It’s also a great way to network and get to know other bloggers and website owners in your niche. You don’t have to be the next Hemingway to write a well-received blog – as long as you can write decently and use a spell checker it is more important that the information within the posts is useful and unique. You must do everything you can to avoid publishing generic, cookie-cutter content with little practical use if you want to see good results from blogging.
There are countless other things you can do to improve your authority status, from writing books to hosting seminars. One thing you could do is to sit down and write a list of what you enjoy doing (and what you’re good at), then look at every point from an efficiency perspective – how likely is it to contribute to your authority status? Then just focus your efforts on where you think people will notice them the most. Simple!